Now accepting partnership enquiries for Spring / Summer 2026
A new standard for sustainable resort & lounge wear.
Designed in Scandinavia. Worn in the world's most considered hotels, spas, and retreats.
"It's the only clothes I want on my skin when I'm travelling to warm destinations & on beach vacations"
— AWAN customer & frequent traveller
As featured in
Beautiful spaces deserve clothing that feels just as good.
Elevate the guest experience
Silky TENCEL™ jersey that drapes and breathes effortlessly. Guests take the pieces home, carrying the feeling of the stay with them.
Raise perceived luxury
Elegant, editorial-grade lounge wear. The special purchase that quietly tells the story of your property.
Open a new revenue line
Seamlessly integrates into your ecosystem. In-room QR ordering or a curated lobby retail experience. Your choice.
Easy to stock. Easy to want. Easy to sell.
A wardrobe where 1-2 pieces can dress a guest for yoga at dawn, breakfast at ten, and dinner at eight — without changing a thing.
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Strong margins. No deadstock. A curated assortment. A take-back programme.
We sell alongside you, not just to you.
Every partnership comes with an activation layer. Because a dress on a hanger is just inventory; a dress with a story is a brand.
Content & storytelling
- Editorial shoot on-property
- Press placement & PR
- Co-authored brand narrative
Events & activations
- Founder-led launch evening
- Wellness programming series
- Guest gifting & giveaways
Co-branded capsules
- Exclusive colourway
- Signature silhouette
- Uniform editions
Partnership packages.
Starter
from £2,400
- 20 pieces across 4 silhouettes
- 1 in-room QR sales card, digital product & brand assets
- Restock on-demand
- Founder welcome call, staff briefing & sales guidelines
Core
from £9,800
- 60 pieces, 2 colourways
- Editorial shoot on-property
- Lobby retail display setup
- Founder launch evening
- Quarterly restock plan
Full Experience
By proposal
- Exclusive colourway capsule
- Co-branded edition
- Annual wellness event
- PR support
- Revenue-share activities
The women keep coming back.
"I've never owned anything like this. The Wrap Dress lives in my suitcase. I bought a second one for my sister, and a third one for myself."
"Seriously, I love this dress! Glorious material - breathes well and flows even better. The cut is flattering and comfortable; as the expression goes, 'it fits me everywhere, but touches me nowhere' "
"Yesterday I got my Boho dress in the mail; I put it on and now it's only thing I ever want to wear, ever again. So comfortable and soft, i feel so glamorous and feminine in it."
Is AWAN right for your property?
Ava is our partnership assistant. Tell her about your property and she'll suggest the package that fits, walk you through margins and logistics, and answer the questions buyers actually ask — without a sales call, without a calendar invite.
Property type
Size
Positioning
Primary guest
Ava recommends
Starter
from £2,400
Low-risk pilot. First order on commission with take-back option.
Start with StarterThree ways to take the next step.
Download the price list
Wholesale tiers, MOQs, lead times.
Book a 20-min intro call
Direct with Anette, the founder.
Place a sample order
Sample ships in 1 week.