Partnership enquiries open for 2027 placements · sample kits available now

AWAN guest at rest in a deep blue lounge dressAWAN ivory wrap dress poolsideAWAN olive wrap top against open sky
AWAN for Hospitality

Looks like fashion. Feels like skincare.

Premium wellness apparel for hotels, spas, retreats and wellness spaces. From guest retail and resort wear to spa, amenities and staff uniforms.

As featured in

Vogue·Nylon·Elle·Costume·Forbes·Scandinavian Mind·Oslo Runway·Vogue·Nylon·Elle·Costume·Forbes·Scandinavian Mind·Oslo Runway·
Why AWAN

Because guests remember how a place made them feel.

AWAN creates skin-first apparel from plastic-free TENCEL™ Lyocell, combining the ease of wellness wear with the desirability of fashion. Designed for the moments between room, treatment, movement, pool, travel and dinner.

AWAN olive modular set at the coast
  • Plastic-free materials
  • Skin-first comfort
  • Modular design
  • Made in Europe
The system

One product system. Multiple applications.

Guest browsing a curated AWAN apparel rail in a sunlit hotel space

Guest retail

A considered edit guests discover, wear and take home.

Guest in soft taupe AWAN wellness pieces resting beside a pool

Resort + wellness

From room and treatment to movement, pool and dinner.

Taupe AWAN robe hanging in a calm stone hotel bathroom

Amenities

Robes, wraps and considered in-room pieces.

Hospitality professional in a black AWAN uniform carrying a tray

Uniforms

Skin-first staff wardrobes designed around movement and comfort.

Designed in Oslo. Made in Portugal.

In your space

What AWAN looks like in your space.

Guest in a white AWAN long-sleeved kaftan dress sitting at the pool edge
Poolside + in-room
AWAN black wrap set worn at a hotel reception desk
Boutique + spa retail
Spa therapist in a navy AWAN uniform
Treatment + reception

Available as curated AWAN assortments or tailored to your property through colour, branding, materials and selected product adaptations.

AWAN wrap dress worn in warm resort light
In her words

"I've never owned anything like this. The Wrap Dress lives in my suitcase. I bought a second one for my sister, and a third one for myself."

Repeat customer, London

Travel, warm destinations and long leisurely days are where these pieces are reached for again and again. Designed in Oslo. Made in Portugal.

Ways to begin

Start small. Scale when it works.

Sample kit

Feel the fabric and experience the product.

Pilot placement

Test a curated assortment in one property or space.

Made for you

Develop a tailored guest, spa or staff solution.

Inquiry

Let's explore what AWAN could look like in your property.